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CASE STUDIES

rTail - Campus Stores

rTail is physical corporate merchandizing store in a company's campus. eYantra has already launched 14 physical brand merchandize stores at various Corporate companies and educational institutions across India.

Case Study – Indian School of Business, Hyderabad

ISB – The Indian School of Business is one of the most prestigious educational institutions in the world. ISB was promoted by some of the biggest industrialists and thinkers in the world. eYantra is today one of the prime partners in the success story that is ISB. eYantra was invited to contribute its ideas on making the merchandise store launch event a huge success. After an extensive brainstorming session at ISB with teams from Mckinsey and Wharton, eYantra presented its proposals.

The principal suggestion was that ISB should create a set of branded products that enhance the corporate value of ISB. From T shirts to Caps, from Bags to Mementoes, eYantra created a new line of unique merchandise, all portraying the ISB logo. This was comparable to US business schools merchandising practices. All the new students, speakers, guests and even the Prime Minister of India who inaugurated the ISB, received a set of the entire merchandise. A really proud day for everyone at eYantra.

BrandX – Online Brand Stores

BrandX is an internet or intranet based customised online brand store for companies. These stores cater to the employees, clients, sales representatives and remote offices of specific companies enabling them to buy Company Branded Merchandise

Case Study – Mahindra Satyam

Mahindra Satyam – A leading, software services company in India. People are its biggest strength and maintenance of this 'human capital' is critical for the success of the enterprise. Mahindra Satyam and eYantra have been jointly working together to enrich this unique relationship that the management has with its employees. To rebuild Satyam and to cut attrition, eYantra runs an extremely innovative Reward and Recognition programme for employees of Mahindra Satyam.

eYantra is one of the few privileged companies which has received a Certificate and a Memento from Satyam endorsing its Strategic Partner status.

rEwardx – RnR solutions

rEwardx is a technologically driven customized solution for rewarding and recognizing your employees, keeping in view your core business objectives. It enables you to create tremendous satisfaction among your employees and thus fosters an extremely high performing work environment

Case Study – Bharti AXA General Insurance India

Bharti AXA General Insurance is a JV between the Bharti Group, India and AXA France, a leading Global Insurance Company.

Bharti AXA's Sales Channel is of considerable importance to its success and it was necessary to keep this Channel highly motivated and energized to relentlessly follow up with the customers in concept and product selling, booking premiums and ensuring high standards of post sales service.

To help Bharti AXA in its endeavor of being the best in the business, eYantra has designed and implemented a unique Online Reward and Recognition Program for the Direct Sales Force. eYantra completely manages this program by uploading the Reward points on a periodic basis along with the Recognition clubs that the DSF Employee has achieved. The Employees log in with their unique log in ID and reimburse their points against the large and latest Merchandise inventory available online. eYantra then dispatches these online redemptions to the redeemers.

cTail

On-demand Corporate Gifting & Promotional Product Solutions

Through a formal sales call process, eYantra meets the complete merchandise requirements of Corporates. With 1000+ Corporate Clientele that is growing by the day and full-fledged marketing offices all over India, eYantra has not only the vision but a strong will to carry it forward

Case Study – Biological E Ltd.

One of our biggest client segments is the pharmaceutical industry, where marketing focused Pharma companies are constantly in search of newer product and service ideas that will enable them to build or enhance relationships with members of the medical community. Innovative presentation of the product and its features is a virtual must as Doctors are bombarded with information through multiple delivery mechanisms.

Biological E is a large pharmaceutical formulations Company based in Hyderabad. When they hired eYantra to design a solution for one of their product launches, eYantra presented a unique promotional idea. Since Fengshui was becoming a well accepted concept, eYantra strategized on it and linked it to the marketing of the product concept. A series of Fengshui products like Frog, Laughing man, Wiseman, Dragon... were custom made for BE and then distributed to members of the medical fraternity. A high level of brand awareness and an active emotional involvement on the part of the Doctors helped the brand to become very popular in a very short time.

Case Study – Toyota Kirloskar Motors Ltd.

Toyota Kirloskar Motors is one of India's leading car manufacturers and believes in the philosophy of "Growing Together"- a corporate culture where values such as "Continuous Improvement" and "Respect for People" are fully reflected in each and every corporate, customer and dealer activity and interaction.

eYantra has closely worked with the TKM team and specially designed a comprehensive 360 degree gifting program which intrinsically encompasses both the above values.

eYantra supports the Company's year long dealer network campaigns by customizing & supplying multiple brand merchandise like T shirts & Caps to every dealer.
eYantra offers customised product merchandise like Tissue Boxes & Key Chains to every new customer of Toyota.
eYantra has specially designed a range of gifting products for the employees.
eYantra also supplies school bags, stationery etc to TKM's Community Programs.

eYantra, is truly a one-stop-shop for all the gifting and promotional requirements at Toyota Kirloskar Motors.

Case Study – Zuari Cement Ltd.

Zuari Cement is one of India's largest cement manufacturers with operations across the country.

Zuari Cement needed to communicate the superior quality of its product to the people who actually use the cement i.e. Masons and Engineers and get them to endorse the product.

After a detailed market study, eYantra identified the opinion leaders at different levels in the Construction business and designed products that appeal to them.

At the planning and designing phase it is the Architects and Engineers. During the actual construction phase it was the contractors and masons. While at a trade level it was the Distributors and Dealers.

eYantra's challenge was to devise unique merchandising gifting solutions, which would be functional while at the same time represent the quality value proposition of the Client.

eYantra designed and developed high quality leather set accessories for the Architects, Engineers, Distributors and Dealers. And Masons were given a specially designed kit which comprised of a Flatter, Leveler, Measuring Tape, Shovel etc along with T shirts and Caps. The Zuari branded merchandise was much sought after and created a very positive feel for the brand.

CelebrityX - Sports & Celebrity merchandising

Sports and Celebrity merchandising increases the merchandiser's brand exposure, enhances the brand's image, and leads it to new markets. Sports team merchandising helps foster a sense of belonging amongst their fans, who feel proud to wear their team's merchandised goods, such as T-shirts and Caps.

Case Study – Kings XI Punjab.

Kings XI Punjab is a Mohali, Punjab based franchise of the Indian Premier League started in 2008.

A major part of any IPL season is the Merchandize that goes along with it. Fans eagerly seek to possess these merchandizing products and show their support for their teams.

Kings XI Punjab was looking for a Merchandising partner who could design the non-Jersey range of merchandising products.

The challenge faced by eYantra was in designing the merchandize keeping in mind two very important demographic profiles - the youth and the Punjabi ethos.

The Promotional Merchandise: eYantra came up with a range of products that would reflect the local element on the one hand while at the same time be high on the design value:

KXIP Pagadi
KXIP Kada
KXIP Cocktail Shaker
KXIP Lassi Glass
KXIP wrist bands

The Distribution: While eYantra made available the merchandise to Kings XI Punjab for distribution at tournament venues, it deployed additional formats as well for connecting with the customers. These were:

Yatra - Store on wheels : IT Campuses and Housing Complexes in Chandigarh
Accessories Retail Points
Restaurants and Pubs

eYantra did a remarkable job in conceptualizing, prototyping, producing and launching the range in a span of just 40 days. The range was widely appreciated by the fans and the client. Tapping the non-traditional retail channels was also a unique feature that only KXIP could boast of thanks to eYantra's strong ideation and execution team.