Sports and Celebrity merchandising increases the merchandiser's brand exposure, enhances the brand's image, and leads it to new markets. Sports team merchandising helps foster a sense of belonging amongst their fans, who feel proud to wear their team's merchandised goods, such as T-shirts and Caps.

Sports and Celebrity Merchandising is also an effective tool to attract sponsorship for special events, as it strengthens the association between the sponsor's brand and the event. At eYantra we work with organizers of sports matches, art exhibitions, movies, music concerts etc and produce and market merchandise that bears the event's trademark or symbol.

Kings XI Punjab is a Mohali, Punjab based franchise of the Indian Premier League started in 2008.

A major part of any IPL season is the Merchandize that goes along with it. Fans eagerly seek to possess these merchandizing products and show their support for their teams.
Kings XI Punjab was looking for a Merchandising partner who could design the non-Jersey range of merchandising products.

The challenge faced by eYantra was in designing the merchandize keeping in mind two very important demographic profiles - the youth and the Punjabi ethos.

The Promotional Merchandise: eYantra came up with a range of products that would reflect the local element on the one hand while at the same time be high on the design value:

1. KXIP Pagadi
2. KXIP Kada
3. KXIP Cocktail Shaker
4. KXIP Lassi Glass
5. KXIP wrist bands

The Distribution: While eYantra made available the merchandise to Kings XI Punjab for distribution at tournament venues, it deployed additional formats as well for connecting with the customers. These were:

1. Yatra - Store on wheels : IT Campuses and Housing Complexes in Chandigarh
2. Accessories Retail Points
3. Restaurants and Pubs

eYantra did a remarkable job in conceptualizing, prototyping, producing and launching the range in a span of just 40 days. The range was widely appreciated by the fans and the client. Tapping the non-traditional retail channels was also a unique feature that only KXIP could boast of thanks to eYantra's strong ideation and execution team.