Corporate Gifts: A range in the festive season

eYantra, a brand merchandising company is processing the needs of brand merchandising

West coast Correspondent

With the festive season on, brand merchandising cannot be ignored as corporate gifting has acquired an immense importance in the past few years.

DNA West coast spoke to Ranjith Boyanapalli, Head eTail at eYantra, one of India's brand merchandising organization based in Hyderabad, to know what brand merchandising means to the corporates and employees this season.

Talking about the importance of corporate gifting, Boyanapalli says brand merchandising till the last few years was an untapped and unorganized sector. “The corporates merely gifted things during the festive season without thinking that the gifting strategy could actually be used for creating brand awareness in the market. However, times have changed today and brand merchandising industry is a Rs 4,000 crore industry. Corporates are looking at gifts from a wider perspective of brand awareness and not mere exchange of gifts . In short, the corporate sector has changed the promotional cost to cost advantage by adopting this method of brand merchandising,” he informed.

What eYantra does is simply processing the needs of brand merchandising for its corporate clients considering the organization, theme, target audience and other factors.

Right from designing the product for the client up to retailing and e-retailing is completely taken care of by eYantra.

Boyanapalli says considering the festive season this time we have come up with the new system of providing the clients employees with vouchers and allowing him to make a choice out of a list of products that are mentioned by his organization.

This provides the employees to get complete satisfaction out of the varied choices of the gifts available for the season. Also there is high demand for electronics gadgets like iPods, pen drives and digital cameras for corporate gifting.

However, he adds”, All this is possible only with a good technology system”. For further details on eYantra log on to www.eyantra.net.