ISB – The Indian School of Business is one of the most prestigious educational institutions in the world. ISB was promoted by some of the biggest industrialists and thinkers in the world. eYantra is today one of the prime partners in the success story that is ISB. eYantra was invited to contribute its ideas on making the merchandise store launch event a huge success. After an extensive brainstorming session at ISB with teams from Mckinsey and Wharton, eYantra presented its proposals.
The principal suggestion was that ISB should create a set of branded products that enhance the corporate value of ISB. From T shirts to Caps, from Bags to Mementoes, eYantra created a new line of unique merchandise, all portraying the ISB logo. This was comparable to US business schools merchandising practices. All the new students, speakers, guests and even the Prime Minister of India who inaugurated the ISB, received a set of the entire merchandise. A really proud day for everyone at eYantra.